Based on analysis of 50,000+ marketing campaigns across 152 industries

The same framework used by brands that increased conversion rates by 312% in 90 days

Developed using Princeton’s neuroscience research on buying behavior

After we process your assessment results, you will receive and email with the results.

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1. Do you test your headlines against the 5 primal brain triggers (survival, safety, belonging, status, or purpose) before publishing? *

• Yes
• No

2. Does your marketing use specific sensory language ("smooth," "crisp," "warm") rather than abstract concepts? *

• Yes
• No

3. Do you lead with customer transformation stories instead of feature lists? *

• Yes
• No

4. Have you identified and documented your customers' "2 AM worry" - the thing that keeps them awake at night? *

• Yes
• No

5. Do you use pattern interrupts in the first 3 seconds of your content to stop the scroll? *

• Yes
• No

6. Does your pricing strategy anchor against losses rather than promoting gains? (Loss aversion is 2x more powerful) *

• Yes
• No

7. Do you have a documented "emotional journey map" for your customer experience? *

• Yes
• No

8. Are you using cognitive contrast (before/after, with/without you) in your core messaging? *

• Yes
• No

9. Do you address the "lizard brain" fear response before presenting logical arguments? *

• Yes
• No

10. Have you eliminated cognitive load by simplifying choices to 3 or fewer options? *

• Yes
• No

11. Which best describes your current marketing challenge? (select from List) *We get traffic but people don't convertOur message doesn't seem to resonateWe're competing on price and losingMarketing feels like throwing spaghetti at the wallOur competitors outsell us with inferior products

12. What's your ultimate marketing goal? (select from List) *Double our conversion ratesCreate marketing that sells without being pushyBuild a premium brand that commands higher pricesGenerate predictable, scalable growthUnderstand what actually makes people buy

13. What's the biggest obstacle to your marketing success? (select from List) *Don't understand our customer's psychologySeconCan't differentiate from competitorsd ChoiceMarketing messages fall flatSpending money with poor ROITeam doesn't understand modern buyer behavior

that promoting language

14. What type of support would help you most? (select from List) *Do it our self with marketing toolsFDone-for-you neuromarketing campaignsirst ChoiceTeam training on psychological triggersMarketing audit and optimizationOngoing strategic guidance

15. What's one thing about your marketing you wish you could change immediately? *

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