Brain-Based Marketing: Unlocking Consumer Conversion Through Neuroscience

In this book, Keith Engelhardt shares practical, effective, and easy to implement brain science-based marketing tips so that marketing, product, and experience design can more effectively capture and focus attention, determine preferences, and understand purchasing behavior. Their goals center on optimizing how businesses and brands communicate, design, and position offerings and achieve better marketing results.

ISBN: 979-8-90243-266-1 (223 pages)
Author: G. Keith Engelhardt

Keith is the Founder and CEO of Sawatch Solutions LLC, NeuroMarket Business Portal, and NeuroYoga.Zone™ and has a rich and varied background in numerous technologies, including the one we rely on the most; the human mind.

Keith has studied and explored brain performance, learning, and decision making, as well as stress, anxiety, and trauma reduction.
His focus for several years has been a blend of brain science, marketing, and technology, including AI.

View TOC and Sample

Purchase

PDF version (Dec 2025)

EPUB version for Kindle (Dec 2025)